700 years of independence, the Thai Kingdom has displayed an amazing continuity,
underpinned by the peoples' unwavering adherence to Buddhism, the national
religion, and to the monarchy, which, constitutional since 1932, is as
deeply revered now as it was in the days when kings were literally "Lords
These and other enduring traditions exemplify a quintessential "Thainess" which indelibly colours the nation and gives the sense of an ancient land that is different. Yet, the Thais miraculously combine a sincere respect for the past with zest for the new and a joy in today's pleasures.
It is precisely such a seeming paradox which makes Thailand so rewarding. Here is not only a truly multi-faceted destination of enormous cultural and topographical diversity, but also all the modern advantages to ensure the most pleasurable travel experience. From exclusive service to superior opportunities for sightseeing, accommodation, dining and shopping, the traveller will find plenty to appreciate.
Variety is indeed the spice of life in Thailand. From the golden-spired temples of Bangkok to the majestic ruins of ancient capitals, from the tranquil charm of rural towns to the excitement of tropical beach resorts, there is no shortage of choice. No matter how many times you've visited before, there is always something fresh to discover.
Not only are the attractions rich and varied, there is also a style of holiday to suit all preferences. If, for example, all the fun and thrills of Pattaya beach resort is too much, there are the quieter seaside pleasures of Hua Hin and Cha-am, or the island resorts of Phuket and Ko Samui. Alternatively, if culture is the draw, numerous annual festivals are celebrated in traditional style and highlight enduring customs and beliefs. Special interest activities are another options; for example, anyone can sign up to study Buddhist meditation at a temple or to learn the art of Thai cooking from an expert chef at a five-star hotel.
Nature, too, has been generous. As varied as the historical and cultural attractions is the beauty of ever-changing landscapes. Just as you choose, you can escape to a tropical island hideaway, laze on a pristine sandy beach, go mountain biking amid high, forest-clad hills, journey up the Chao Phraya River or explore the flora and fauna of more than 60 national parks and 32 wildlife sanctuaries.
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