Believing that a visit to any particular tourism area should be done with the objectives to study enjoy and appreciate both the natural and social sceneries, as well as the life style of the local people. Thailand has started to promote a new method known as Ecotourism.

Ecotourism will attempt to give vistors the knowledge about and responsibility for the ecological system of the area. While this method will keep tourists satisfied, it will also promote public awareness in natural and environmental conservation. Encourage participation of local communities, and at the same time ensure income distribution. This the Tourism Authority of Thailand velieves, would lead to sustainable development of tourism in Thailand.